Vincent-Wayne Mitchell

UK demographic data providers

Age, sex and social class

Industrial risk reduction in the purchase of microcomputers by small businesses

An exploration of the relationship between consumer motivations and risks

A pilot study of local authority planning departments' attitudes towards GIS, census data and the census of distribution

Using factor, cluster and discriminant analysis to identify psychographic segments

Consumer services

Perceived risk

A survey of chief planning officer attitudes towards planning consultants

Perceived risk and risk reduction

Cross-cultural consumer research

Establishing the power of the organismic metaphor - how can it help the marketer?

Appointing planning consultants

The effect of organisation and buying-centre size on purchasers' risk perception and reduction

Purchasing industrial professional services

A pilot study of consumer attitudes to companies sending out direct mail

Marketing with MyMarketingLab Pack

Marketing