M
Michael L. Ray
16 works on record
Works
The New paradigm in business
The highest goal
Communicating with consumers
The New entrepreneurs
Buyer/Consumer Information Processing
Creativity in business
Advertising and communication management
Measurement Readings for Marketing Research
Measurement Readings for Marketing Research
Recruitment Advertising (Management in perspective)
Recruitment Advertising (Management in perspective)
Unobtrusive marketing research techniques
Unobtrusive marketing research techniques
Advertising effectiveness in a crowded television environment
Advertising effectiveness in a crowded television environment
The use of the multitrait-multimethod matrix for trait development
The use of the multitrait-multimethod matrix for trait development
Experimental research on the effects of TV clutter
Experimental research on the effects of TV clutter
Exploratory cluster analysis and nonmetric scaling of multitrait-multimethod matrices
Exploratory cluster analysis and nonmetric scaling of multitrait-multimethod matrices
Experimentation to improve pretesting of drug abuse education and information campaigns
Experimentation to improve pretesting of drug abuse education and information campaigns
Sveticʻxovlis misteria
Sveticʻxovlis misteria