F
Frederik D. Wiersema
9 works on record
Works
The new market leaders
Innovation
Customer service
Customer intimacy
Linking marketing and corporate planning
Linking marketing and corporate planning
Price-cost dynamics
Price-cost dynamics
Sherut leḳoḥot - me-ʻal ume-ʻever
Sherut leḳoḥot - me-ʻal ume-ʻever
Alufe ha-ḥadshanut
Alufe ha-ḥadshanut
Strategic marketing and the product life cycle
Strategic marketing and the product life cycle