American Marketing Association
34 works on record
Works
Marketing concepts in changing times
Strategic Sales Leadership
Marketing masters
The Effect of information on consumer and market behavior
Contractual marketing systems
The marketing concept in action
The design of research investigations
Innovation - key to marketing progress
National conference on research design
Marketing's role in scientific management
Marketing thought leaders
1968 Survey of marketing research
Problem definition
Marketing
Frontiers in marketing thought, contributed papers
Marketing and economic development
Sampling in marketing research
1993 Symposium for the marketing of higher education, November 14-17, 1993
"From advertising to communication research"
JMR, Journal of marketing research
Combined proceedings, spring and fall conferences
Reflections on progress in marketing
Marketing under war conditions
Attitude research on the rocks
Journal of marketing
The teaching of general marketing
A Geographic listing of marketing consulting and research agencies
Emerging international strategic frontiers
Effective marketing coordination
The marketing revolution
The broadening perspective of marketing
The frontiers of marketing thought and science
Toward scientific marketing
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