Margaret Bruce
34 works on record
Works
Fashion marketing
Winning by design
International retail marketing
Management of design alliances
Marketing and design management
Design in Business
Creative product design
Product development
Information technology and the changing face of marketing
Textile design
Information technology and business planning
Marjanah's DNAdventure
Bear by the Tail
Teaching technology assessment to women
Design Management and Innovation
Design Drivers
Strategic management of U.K. design consultants
Strategic management of client-design consultant relationships
Changing the social impacts of Videotex
Successful companies design for profit
Design: a neglected prerequisite for the utilisation of results from public R & D
Women designers
Videotex from the users' point of view
Introducing new technologies to the production process: two case studies
Design, Marketing's Poor Relation
Strategic management of design consultanacy
Getting the Most Out of Design
Information technology
A missing link
The design process and "crisis" in the U.K. information technology industry
A Practical manual for the parents of children with myelomeningocele
Recurring patterns
The "black box" of design management
A transatlantic brainstorm