P
Philippe Cattin
7 works on record
Works
Commercial use of conjoint analysis
Commercial use of conjoint analysis
1982
On the use of ordinary least squares regression with paired comparisons and rank order data
On the use of ordinary least squares regression with paired comparisons and rank order data
1978
Industry differences in the relationship between advertising and profitability
Industry differences in the relationship between advertising and profitability
1976
Further beyond conjoint measurement
Further beyond conjoint measurement
1976
A Monte Carlo study of metric and nonmetric estimation methods for multiattribute models
A Monte Carlo study of metric and nonmetric estimation methods for multiattribute models
1976
A Conjoint measurement approach in determining the importance of a set of characteristics which may be possessed by MBA graduates
A Conjoint measurement approach in determining the importance of a set of characteristics which may be possessed by MBA graduates
Medical Imaging and Augmented Reality
Medical Imaging and Augmented Reality