Emmanuel Mogaji

Understanding the Higher Education Market in Africa

Higher Education Marketing in Africa

Strategic Marketing of Higher Education in Africa

Emotional Appeals in Advertising Banking Services

Green Marketing in Emerging Markets

Green Marketing in Emerging Economies

Re-Imagining Educational Futures in Developing Countries

Introduction to Advertising

Marketing in Healthcare-Related Industries

Brand Management

Fashion Marketing in Emerging Economies Volume I

Management and Information Technology in the Digital Era

Fashion Marketing in Emerging Economies Volume II

Digital Consumer Management

Customer Centric Support Service in the Digital Age

Artificial Intelligence in Customer Service

Sustainable Neighbourhoods for Ageing in Place

Financial Services in Nigeria

Qualitative Research for a Digital World

Strategic Marketing Management

Transport Services Management in Africa