B
Bernard Cova
12 works on record
Works

Cosuming Experience
2006

Au-delà du marché
1995

Consumer tribes

Consuming experience

Project marketing
The postmodern explained to managers
The postmodern explained to managers
1996
Stratégies d'incertitude
Stratégies d'incertitude
La vie sociale des marques
La vie sociale des marques
Start-Ups and the Mobilization of Social Interactions
Start-Ups and the Mobilization of Social Interactions
Stratégies de soumission aux appels d'offres internationaux de projets industriels
Stratégies de soumission aux appels d'offres internationaux de projets industriels
Interpretive Consumer Research. Qualitative Market Research
Interpretive Consumer Research. Qualitative Market Research
Interpretive Consumer Research
Interpretive Consumer Research