Donald R. Lehmann
16 works on record
Works
Marketing research
1998
Product management
1994
Analysis for marketing planning
1988
Market research and analysis
1979
Administración del producto - 4. ed.
Product Management. Donald R. Lehmann, Russell S. Winer
Reflections on the futures of marketing
Marketing metrics and financial performance
2006
Investigacion y Analisis de Mercado
2000
Market structure modeling via clustering and discriminant analysis
1973
An empirical study of information acquisition over time
Nutritional knowledge, attitudes and food consumption patterns of U.S. female heads of households
Development of distinct choice process segments over time
How many factors?
Individual differences in search behavior and recall of package information on a non-durable
Consumer rule following and rule switching behavior