M
Michael Beverland
7 works on record
Works

Building brand authenticity

Why women shop

Brand Management
Cultural Heritage
Cultural Heritage
Branding in Industrial Markets. Journal of Business and Industrial Marketing, Volume 22, Issue 6
Branding in Industrial Markets. Journal of Business and Industrial Marketing, Volume 22, Issue 6
Branding in Industrial Markets
Branding in Industrial Markets
Very Short, Fairly Interesting and Reasonably Cheap Book about
Very Short, Fairly Interesting and Reasonably Cheap Book about