McDonald, Malcolm.
42 works on record
Works
Marketing accountability
2009

Malcolm McDonald on marketing planning
2007

Marketing due diligence
2006

If You're So Brilliant... How Come Your Marketing Plans Aren't Working?
2002

The new marketing
2002
Marketing Plans TRP
2000

Key account management
1998

Marketing plans that work
1997

Marketing planning for services
1996
Towards excellence in marketing strategy
1996

Market segmentation
1995

Pocket guide to selling products and services
1995
Pocket guide to the marketing plan
1995
The Marketing Planner (The Marketing Series : Practitioner)
1993

Retail Marketing Plans
1993

The marketing planner
1992

Marketing by matrix
1992

The marketing audit
1991

Strategic marketing planning
1991

Selling products and services
1991
Excellent selling can seriously damage a company's health
1991

Strategy
1989

How to Sell a Service Guideline for Effective Selling (Marketing)
1988

How to sell a service
1986

Marketing plans
1985
Effective Industrial Selling
1982

Market segmentation

Marketing

Key Account Plans

The marketing plan in colour

Key customers

Marketing
Key Account Management

Marketing Strategy in the Digital Age

e-Marketing

River basin management

Key marketing concepts

Marketing in manageable bites

The marketing audit

Marketing
Selling Services and Products

Competitive marketing strategy for Europe