Gordon Wills
29 works on record
Works
Exploration in marketing thought
Marketing through research
Introducing Marketing
New ideas in retail management
The Knowledge Game
Augustine's Childhood
Lateral marketing thoughts
Entrepreneurs
Pricing strategy
Effective product organisation and development
Strategic issues in marketing
The beneficial library
Marketing reality
Marketing of continuing management development
Packaging as a source of profit
Continuing studies for managers
Your enterprise school of management
The European customer in a technological society
Creating wealth through management development
How bad are your marketing communications?
Output budgeting in marketing
Integrated Brewers Limited
Contemporary marketing
Technological forecasting and corporate strategy
Demonstrable productivity from management education
Creating a marketing intelligentsia
Tailor making managers
Sources of United Kingdom Marketing Information (Marketing Library)
Marketing since the Roman empire