Joseph F., Jr Hair

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A primer on partial least squares structural equation modeling (PLS-SEM) - 2. edición

Multivariate data analysis - 7. ed.

Advanced issues in partial least squares structural equation modeling

Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Multivariate Data Analysis

Sales Force Management

Research Methods for Business

Loose Leaf for Essentials of Marketing Anaytics

ISE Essentials of Marketing Analytics

Essentials of Marketing Analytics

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference