Jochen Wirtz
29 works on record
Works
Services marketing
1983
Understanding the Role of Business Analytics
Essentials of Services Marketing
Services Marketing in Asia
Flying high in a competitive industry
Intelligent Automation : Welcome To The World Of Hyperautomation
Winning in service markets
Service Pricing and Revenue Management
Rules of the Service Game
Revenue Management
Intelligent Automation
Automatisation Intelligente
Crafting the Service Environment
Managing Relationships and Building Loyalty
Building a World-Class Service Organisation
Pricing Services and Revenue Management
Positioning Services in Competitive Markets
Designing Customer Service Processes
Managing People for Service Advantage
Developing Service Products and Brands
Understanding Service Consumers
Improving Service Quality and Productivity
Designing Service Processes
Service Marketing Communications
Balancing Demand and Capacity
Complaint Handling and Service Recovery
Special Issue from the 4th ServSIG Services Research Conference
Services Marketing, Global Edition
Perspectives from Asia