Merlin Stone

Business solutions on demand

Up close & personal?

Marketing revolution!

Key account management in financial services

The customer management scorecard

Consumer insight

The Positive personnel manager's guide to the 1990s

An Enlarged European community and the less developed countries ; report of a conference held by the Institute of Development Studies and the Centre for Contemporary European Studies at the University of Sussex, July 1970

Customer Relationship Marketing

Successful Customer Relationship Marketing

Routledge Companion to Marketing Research

How to Market Computers and Information Technology

How to Market Computers and Office Systems

Database marketing

Managing Stakeholders in the Public Sector

Business Intelligence and E-Marketing Workshop, IBM Warwick 2001

Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 (Part 2). Qualitative Market Research, Volume 6, Issue 1

Epz Consumer Insight

Business Intelligence and e-Marketing Workshop, IBM Warwick 2001. Qualitative Market Research, Volume 5, Issue 4

Epz Key Account Management in the Financial Services Industry

Definitive Guide to Direct & Interactive Marketing

Targeting high-value customers

Managing customer service in utilities

Transparent marketing

Models of customer management

Best practice customer management

Customer management on the move

Leisure Services Marketing

Field service management

Managing customers with e-business

Managing good and bad customers

Managing complaints and compliments

Retail insurance customer management

Time lapse customer management

Relationship marketing strategy

Managing automotive customers

Direct mail

Building customer-focused data

Multiple disintermediation

Marketing and economics

Building customer relationships

Managing frequent traveler schemes

Customer loyalty and continuity

Relationship marketing

Product planning

Direct Hit

Telemanage your customers

Winning new customers in finacial services

Managing direct marketing