R
Randall L. Schultz
14 works on record
Works
Market response models
Marketing decision models
The Implementation of management science
Applications of Management Science
Cases in marketing research
Competitive interaction in a regulated market
Competitive interaction in a regulated market
A study of marketing generalizations
A study of marketing generalizations
An empirical-simulation approach to competition
An empirical-simulation approach to competition
Implementation and organizational validity: an empirical investigation
Implementation and organizational validity: an empirical investigation
The measurement of industry advertising effects
The measurement of industry advertising effects
A Monte Carlo study of cross-lagged correlation
A Monte Carlo study of cross-lagged correlation
Logical implications of competitive behavior
Logical implications of competitive behavior
A study of promotion and price elasticity
A study of promotion and price elasticity
Applications of Management Science, Supplement 1
Applications of Management Science, Supplement 1