Madhubalan Viswanathan
13 works on record
Works
Individual differences in "need for precision"
The measurement of individual differences in preference for numerical information
A study of comparative judgments based on numerical and verbal attribute labels
An examination of the categorization process for pictures and words / Madhubalan Viswanathan ; Terry L. Childers
Encoding and memory differences between numerical and verbal product information
Revised
The influence of reference information on the usage of nutrition information
Maximum versus meaningful discrimination in scale responses
The encoding of numerical and verbal information on product attributes
Response categories as fuzzy sets
The encoding and utilization of magnitudes of product attributes
Product and Market Development for Subsistence Marketplaces
Product and Market Development for Subsistence Marketplaces. Advances in International Management, Volume 20