W
Wesley J. Johnston
12 works on record
Works
Managing salespeople
1998
Advances in Telecommunications Management Vol. 3
Patterns in industrial buying behavior
Entrepreneurship and Service Innovation
Entrepreneurship and Service Innovation
2014
B2B Research and Managerial Relevance
B2B Research and Managerial Relevance
Cbim 2011
Cbim 2011
Interpretive Methods in Business-To-Business Research. the Journal of Business and Industrial Marketing, Volume 18, Issue 6 7
Interpretive Methods in Business-To-Business Research. the Journal of Business and Industrial Marketing, Volume 18, Issue 6 7
Celebrating 20 Years of Publishing B2B Research
Celebrating 20 Years of Publishing B2B Research
Purchases of capital equipment and industrial services
Purchases of capital equipment and industrial services
Service Innovation in Business-To-Business Firms
Service Innovation in Business-To-Business Firms
Patterns in Industrial Buying Behaviour
Patterns in Industrial Buying Behaviour
A review and integration of research on organizational buying behavior
A review and integration of research on organizational buying behavior