C
Christine Moorman
9 works on record
Works

Assessing marketing strategy performance
The paradox of low quality and high use
The paradox of low quality and high use
Competitive responses to external market information flows
Competitive responses to external market information flows
Walking the tightrope
Walking the tightrope
Relationships between providers and users of market research
Relationships between providers and users of market research
Customer Data and Privacy
Customer Data and Privacy
Handbook on Customer Centricity
Handbook on Customer Centricity
Strategic Market Management 11E
Strategic Market Management 11E
Strategic Market Management
Strategic Market Management