S
Stanley J. Shapiro
13 works on record
Works
Marketing effectiveness, insights from accounting and finance
Basic marketing
Marketplace Canada
A twenty-first century guide to Aldersonian marketing thought
Strategic business planning in Canada
Basic Marketing Case Book
Readings in the history of American marketing
Marketing management
Macromarketing
Macromarketing
Assessing and Building upon Wroe Alderson's Intellectual Legacy. European Business Review, Volume 19, Issue 6
Assessing and Building upon Wroe Alderson's Intellectual Legacy. European Business Review, Volume 19, Issue 6
Assessing and Building upon Wroe Alderson's Intellectual Legacy
Assessing and Building upon Wroe Alderson's Intellectual Legacy
Marketing effectiveness
Marketing effectiveness
Decision making, survival and the organized behavior system
Decision making, survival and the organized behavior system