B
Barbara E. Kahn
13 works on record
Works
Advances In Consumer Research (Advances in Consumer Research)
2006
Advances In Consumer Research. Volume XXXII
2005
Grocery revolution
1997
Advances in consumer research 31
Using purchase frequencies and penetration rates to infer brand positionings
Using purchase frequencies and penetration rates to infer brand positionings
1987
Measuring variety-seeking and reinforcement behaviors using panel data
Measuring variety-seeking and reinforcement behaviors using panel data
1985
Global brand power
Global brand power
Customer of Tomorrow
Customer of Tomorrow
Shopping Revolution, Updated and Expanded Edition
Shopping Revolution, Updated and Expanded Edition
Shopping Revolution
Shopping Revolution
Measuring variety-seeking and reinforcement behavior using panel data
Measuring variety-seeking and reinforcement behavior using panel data
Introduction to Marketing Cases and Readings
Introduction to Marketing Cases and Readings
Visual Marketing
Visual Marketing