R
Russell S. Winer
15 works on record
Works

Product management
1994

Analysis for marketing planning
1988

Marketing management

Administración del producto - 4. ed.

Rediscovering the Essentiality of Marketing

History of Marketing Science

Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)
Routledge Companion to Strategic Marketing
Routledge Companion to Strategic Marketing
2020
Access Code CourseCompass
Access Code CourseCompass
Marketing Management MKT 500
Marketing Management MKT 500
An econometric analysis of the effect of advertising on consumer behavior
An econometric analysis of the effect of advertising on consumer behavior
On family versus firm level analysis of the effects of advertising
On family versus firm level analysis of the effects of advertising
An analysis of the time varying effects of advertising
An analysis of the time varying effects of advertising
Analyzing cross-classification data
Analyzing cross-classification data
Evaluating field advertising experiments
Evaluating field advertising experiments