R
Russell S. Winer
15 works on record
Works
Product management
1994
Analysis for marketing planning
1988
Marketing management
Administración del producto - 4. ed.
Rediscovering the Essentiality of Marketing
History of Marketing Science
Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)
Routledge Companion to Strategic Marketing
Routledge Companion to Strategic Marketing
2020
Access Code CourseCompass
Access Code CourseCompass
Marketing Management MKT 500
Marketing Management MKT 500
An econometric analysis of the effect of advertising on consumer behavior
An econometric analysis of the effect of advertising on consumer behavior
On family versus firm level analysis of the effects of advertising
On family versus firm level analysis of the effects of advertising
An analysis of the time varying effects of advertising
An analysis of the time varying effects of advertising
Analyzing cross-classification data
Analyzing cross-classification data
Evaluating field advertising experiments
Evaluating field advertising experiments