R
Robert J. Dolan
9 works on record
Works
Marketing Management
2001
Power pricing
1996
Managing the new product development process
1993
Strategic Marketing Management (Practice of Management)
1992
Strategic marketing management
Marketing management readings
Marketing management readings
Marketing Strategy
Marketing Strategy
Quantity discounts in competitive situations
Quantity discounts in competitive situations
Positioning and pricing the product line
Positioning and pricing the product line