D
David S. Hopkins
1921
15 works on record
Works
The marketing plan
The chief marketing executive
Organizing corporate marketing
The short-term marketing plan
New-product winners and losers
Options in new-product organization
Training the sales force
Planning models for colleges and universities
Applying analytic methods to planning and management
Applying analytic methods to planning and management
1977
Business strategies for problem products
Business strategies for problem products
Marketing performance evaluation
Marketing performance evaluation
Houses and Cottages, 1893
Houses and Cottages, 1893
Where does marketing research stand today?
Where does marketing research stand today?
Perspectives on marketing information
Perspectives on marketing information
Customer service
Customer service