Johny K. Johansson

Implacable

Modeling the marketing mix for an industrial product

Canonical correlation, multiple regression and simultaneous systems

Product positioning with competitive reaction

Canonical correlation analysis of competitive market structure

Price-quantity relationships varying across brands and over time

The theory and practice of Swedish consumer policy

A clarification of the redundancy index

Bimultivariate redundancy maximization

Relentless

A path analysis model of the advertising-sales relationship

A user's introduction to econometric techniques for analyzing panel data

In your face

Contemporary Brand Management

The New Global Marketing

Country and Region Factbook

Global Marketing

Japanese export management