L
Leonard J. Parsons
8 works on record
Works

Marketing management

Market response models
Instructor's manual with transparency masters to accompany 'Marketing management , text and cases'
Instructor's manual with transparency masters to accompany 'Marketing management , text and cases'
1980
Marketing models
Marketing models
Setting advertising appropriations: decision models and econometric research
Setting advertising appropriations: decision models and econometric research
Using microcomputers in marketing
Using microcomputers in marketing
Marketing models and econometric research
Marketing models and econometric research
The impact of advertising on the aggregate consumption function
The impact of advertising on the aggregate consumption function