K
Kenneth L. Bernhardt
1944
8 works on record
Works

Cases in marketing management
1978

Dynamics of marketing principles

Marketing, 1776-1976 and beyond

The Changing marketing environment: New theories and applications : 1981 educators' conference proceedings (Series)
Comments on Christian Grönroos' Strategic management and marketing in the service sector
Comments on Christian Grönroos' Strategic management and marketing in the service sector
1983
Cases in marketing mangaement
Cases in marketing mangaement
1981
Vacation housing and recreation land development
Vacation housing and recreation land development
1973
American Auto Inc.: case study of a false start in PDA
American Auto Inc.: case study of a false start in PDA
1972