Alan R. Andreasen
1934
27 works on record
Works

Social marketing in the 21st century
2006

Marketing Research That Won't Break the Bank
2002

Ethics in Social Marketing
2001

Marketing social change
1995

Expanding the audience for the performing arts
1990

Cheap but Good Marketing Research
1988

The disadvantaged consumer
1975

Inner city business
1971

Consumer dissatisfaction and market performance

Mythological barriers to the use of marketing research by small and non-profit organizations

Consumer complaints and business response

Consumer satisfaction in loose monopolies

"Power potential" channel strategies in social marketing

A taxonomy of consumer satisfaction / dissatisfaction measures

Social marketing in the ghetto

The ghetto marketing life cycle

Consumerism in the ghetto

Strategic marketing for nonprofit organizations

Minorities and marketing
Regulation and the disadvantaged
1978
Broadening the audience for the arts
Consumerism and the broadened marketing concept
A multivariate approach to segmenting arts audiences
Diffusing marketing theory and research
Improving inner-city marketing
Public policy and marketing thought
Automatic vending of grocery and department store merchandise