Alan R. Andreasen
1934
27 works on record
Works
Social marketing in the 21st century
2006
Marketing Research That Won't Break the Bank
2002
Ethics in Social Marketing
2001
Marketing social change
1995
Expanding the audience for the performing arts
1990
Cheap but Good Marketing Research
1988
The disadvantaged consumer
1975
Inner city business
1971
Consumer dissatisfaction and market performance
Mythological barriers to the use of marketing research by small and non-profit organizations
Consumer complaints and business response
Consumer satisfaction in loose monopolies
"Power potential" channel strategies in social marketing
A taxonomy of consumer satisfaction / dissatisfaction measures
Social marketing in the ghetto
The ghetto marketing life cycle
Consumerism in the ghetto
Strategic marketing for nonprofit organizations
Minorities and marketing
Regulation and the disadvantaged
1978
Broadening the audience for the arts
Consumerism and the broadened marketing concept
A multivariate approach to segmenting arts audiences
Diffusing marketing theory and research
Improving inner-city marketing
Public policy and marketing thought
Automatic vending of grocery and department store merchandise