Bruce H. Rogers

Bruce H. Rogers is the Chief Insights Officer for Forbes Media responsible for managing the Forbes Insights though leadership content and research division, as well as the Forbes CMO Practice. He is coauthor with Russ Alan Prince of *In the Line of Money: Branding Yourself Strategically to the Financial Elite*; *Profitable Brilliance: How Professional Service Firms Become Thought Leaders*; and *I Win You Whatever: How Self-Made Millionaires Really Negotiate Business Deals and How You Can Too*. Visit his Insights column at blogs.forbes.com/brucerogers. Source: [About the author](https://www.abebooks.com/9781475231366/Profitable-Brilliance-professional-services-firms-1475231369/plp)