William F. Massy
24 works on record
Works
Academic quality work
Strategy and finance in higher education
Measuring institutional performance in higher education
New models for higher education
Purchasing behavior and personal attributes
Resource allocation in higher education
Revitalizing higher education
Reengineering the University
Stochastic Models of Buying Behavior
The PhD factory
Honoring the trust
Quantitative techniques in marketing analysis
Resource Management for Colleges and Universities
Economic Approach to Marketing Decision Model
Remaking the American University
Higher education in the People's Republic of China
Using information technology to enhance academic productivity
Planning and decision-making in marketing
Planning in marketing
Peterson's Strategy and Finance in Higher Education
Estimation of parameters for linear learning models
Energizing quality work
Endowment
Innovation and market penetration