William F. Massy
24 works on record
Works

Academic quality work

Strategy and finance in higher education

Measuring institutional performance in higher education

New models for higher education

Purchasing behavior and personal attributes

Resource allocation in higher education

Revitalizing higher education

Reengineering the University

Stochastic Models of Buying Behavior

The PhD factory

Honoring the trust
Quantitative techniques in marketing analysis
Resource Management for Colleges and Universities
Economic Approach to Marketing Decision Model
Remaking the American University
Higher education in the People's Republic of China
Using information technology to enhance academic productivity
Planning and decision-making in marketing
Planning in marketing
Peterson's Strategy and Finance in Higher Education
Estimation of parameters for linear learning models
Energizing quality work
Endowment
Innovation and market penetration