Richard P. Bagozzi
18 works on record
Works
Marketing in the 80's
Marketing management
Advanced methods of marketing research
Philosophical and radical thought in marketing
Principles of marketing management
Recall, recognition, and the measurement of memory for print advertisements
The social psychology of consumer behaviour
Causal models in marketing
Will and economic behavior
Principles of marketing research
Routledge Companion to Modern Marketing Research
Sales management--new developments from behavioral and decision model research
Routledge Companion to Marketing Research
Marketing-Management
Representing and testing organizational theories
Sales Management
Advances in Communication and Marketing Research
Toward a general theory for the explanation of the performance of salespeople