Richard P. Bagozzi
18 works on record
Works

Marketing in the 80's

Marketing management

Advanced methods of marketing research

Philosophical and radical thought in marketing

Principles of marketing management

Recall, recognition, and the measurement of memory for print advertisements

The social psychology of consumer behaviour

Causal models in marketing
Will and economic behavior
Principles of marketing research
Routledge Companion to Modern Marketing Research
Sales management--new developments from behavioral and decision model research
Routledge Companion to Marketing Research
Marketing-Management
Representing and testing organizational theories
Sales Management
Advances in Communication and Marketing Research
Toward a general theory for the explanation of the performance of salespeople