Yoram Wind
31 works on record
Works
Competing in a flat world
2008
The power of impossible thinking
2005
Convergence marketing
2002
Digital marketing
2001
Driving change
1998
Product policy
1982
Behavioral models for market analysis
New-product forecasting
New-product diffusion models
Innovation diffusion models of new product acceptance
The future of advertising
Beyond advertising
Marketing research and modeling
Transformation in Times of Crisis
Imkansizi Dusunmek
Market Research and Modeling
Marketing performance
1968
Industrial buying behavior
1967
Can Art Aid in Resolving Conflicts?
Applied Conjoint Analysis
Finding Fertile Ground
Network Challenge
Making Better Sense
Marketing Research and Modeling : Progress and Prospects
Embrace the outlier
Does it feel right?
Customerization
The contribution of research to product management and new product development
Courtyard by Marriott
Advances in Product and Marketing Strategy
New Product Forecasting