D
David Morgan Gardner
1936
11 works on record
Works
The marketing concept
An exploratory investigation of achievement motivation effects on consumer behavior
Is the price / quality relationship important ?
A proposed model of consumer behavior for study of energy consumption and other non-repetitive purchase decisions
Deceptive advertising
Consumerism, a new force in society
Strategic marketing and management
A basic bibliography on experimental design in marketing
Farmers' attitudes concerning soil erosion and its control
Farmers' attitudes concerning soil erosion and its control
Diffusing marketing theory and research
Diffusing marketing theory and research
Can deceptive advertising be measured?
Can deceptive advertising be measured?