R
Ralph L. Day
7 works on record
Works

Marketing models

Sales management simulation

Marketing models: quantitative applications
Concepts for modern marketing
Concepts for modern marketing
Consumer satisfaction, dissatisfaction, and complaining behavior
Consumer satisfaction, dissatisfaction, and complaining behavior
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 1990
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 1990
Marketing in action
Marketing in action