David Bruce Montgomery
36 works on record
Works

Market response to the legitimation of a brand appeal

Consumer response to a legitimated brand appeal

Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

Implementation of management science in marketing

A probability diffusion model of dynamic market behavior

On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior

Distributed lag models of response to a communications mix

A stochastic response model with application to brand choice

Estimating the dynamic effects of marketing communications expenditures

A multiple-product sales force allocation model

Pricing decisions

Stochastic consumer models

Management science in marketing

Stochastic models of consumer response

A continuous limit for the "contagious" binomial distribution

Clusters of consumer interests and spheres of influence of opinion leaders

Introduction to management science and marketing

Marketing information systems

Personal selling decisions

Computer applications in marketing research

Advertising decisions
Application of management sciences in marketing
Continuous Limit for the Contagious Binomial Distribution
Individual differences in response to consumer promotions
On-line computer applications in marketing and marketing research
Demand for and use of global account management
Applications of management science in marketing
Estimating dynamic effects of market communications expenditures
Stochastic models of consumer choice behavior
Strategic intelligence systems
Brand trial after a change in promotion credibility
Consumer characteristics and "deal" purchasing
Marketing information and decision systems
New product distribution
Adjusting R2ș
Modeling marketing phenomena