David Bruce Montgomery
36 works on record
Works
Market response to the legitimation of a brand appeal
Consumer response to a legitimated brand appeal
Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity
Implementation of management science in marketing
A probability diffusion model of dynamic market behavior
On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior
Distributed lag models of response to a communications mix
A stochastic response model with application to brand choice
Estimating the dynamic effects of marketing communications expenditures
A multiple-product sales force allocation model
Pricing decisions
Stochastic consumer models
Management science in marketing
Stochastic models of consumer response
A continuous limit for the "contagious" binomial distribution
Clusters of consumer interests and spheres of influence of opinion leaders
Introduction to management science and marketing
Marketing information systems
Personal selling decisions
Computer applications in marketing research
Advertising decisions
Application of management sciences in marketing
Continuous Limit for the Contagious Binomial Distribution
Individual differences in response to consumer promotions
On-line computer applications in marketing and marketing research
Demand for and use of global account management
Applications of management science in marketing
Estimating dynamic effects of market communications expenditures
Stochastic models of consumer choice behavior
Strategic intelligence systems
Brand trial after a change in promotion credibility
Consumer characteristics and "deal" purchasing
Marketing information and decision systems
New product distribution
Adjusting R2ș
Modeling marketing phenomena