C
C. Samuel Craig
8 works on record
Works

International marketing research
2000

The Development of media models in advertising

Personal selling

Repetition effects over the years
Spatial diffusion of innovation
Spatial diffusion of innovation
1978
An experimental approach to the study of diffusion agency establishment processes
An experimental approach to the study of diffusion agency establishment processes
1975
Simulating the spatial diffusion of innovation
Simulating the spatial diffusion of innovation
1970
The Relationship of advertising expenditures to sales
The Relationship of advertising expenditures to sales