J
Jacob Jacoby
10 works on record
Works

Perceived quality

Personal selling

Theory Construction and Model-Building Skills, Second Edition

The comprehension and miscomprehension of print communications

Brand loyalty
Comprehension and Miscomprehension of Print Communication
Comprehension and Miscomprehension of Print Communication
The fundamental conceptual and empirical framework for a behavioral process technical
The fundamental conceptual and empirical framework for a behavioral process technical
Consumer response to price
Consumer response to price
Handbook of Questionnaire Construction
Handbook of Questionnaire Construction
The miscomprehension of televised communications
The miscomprehension of televised communications