Paul E. Green
1927
22 works on record
Works
A manager's guide to marketing research
Research for marketing decisions
Experiments on the value of information in simulated marketing environments
Multidimensional scaling
Computer communications
Analyzing multivariate data
Multiattribute decisions in marketing
Fiber to the Home
Applied multidimensional scaling
Mathematical tools for applied multivariate analysis
Investigaciones de mercadeo
Multidimensional scaling and related techniques in marketing analysis
Study of consumer automotive preference with regard to fuel economy measures
Nonmetric approaches to multivariate analysis in marketing
Stimulus context and task effects of individuals' similarities judgements
Changes in motor vehicle buyer attitudes and market behavior
Individual difference models in multidimensional scaling
Selected studies in multidimensional scaling and cluster analysis
A note on the Spaeth-Guthery multidimensional scaling analysis of synthetic data
A note on alternative approaches to the multidimensional scaling of similarities data
SPSS Companion for Lattin/Green/Carroll’s Analyzing Multivariate Data (Duxbury Applied)
Research for marketing decision