H
Hotchkiss, George Burton
1884 – 1953
15 works on record
Works
The birthright
Handbook of business English
Business English
Advanced business correspondence
The attention value of advertisements in a leading periodical
Business English, its principles and practice
Milestones of marketing
Newspaper reading habits of college students
Newspaper reading habits of college students
1920
The movement for standardization and grading of consumer goods
The movement for standardization and grading of consumer goods
Advertising copy
Advertising copy
Advertising
Advertising
The measurement of advertising effects
The measurement of advertising effects
New business English
New business English
The leadership of advertised brands
The leadership of advertised brands
An outline of advertising
An outline of advertising