Association of National Advertisers
38 works on record
Works
Advertising at the point of purchase
Newspaper circulation and rate trends (1946-1968)
Provisions in advertiser-agency agreements
Practical guides and modern practices for better advertising management
Magazine circulaton and rate trends, 1940-1974
Advertising services
A.N.A. member practices and views on advertising agency compensation
The development and approval of creative work
Current advertiser practices in compensating their advertising agencies
Management of the new product function
A rate and circulation study of 417 class, trade and technical publications
Magazine circulation and rate trends, 1940-1965
Using advertising agencies and outside service firms effectively in new product work
Current company practices in the use of corporate advertising
Organization and operation of the advertising department
The dollars and sense of business films, study of 157 business films
An analysis of 285 national advertising budgets, 1932-1933
A survey of 299 national advertising budgets, 1934-1935
Magazine circulation and rate trends, 1937-1952
Advertising budget
Current trends in the way companies are using corporate advertising
An analysis of the distribution costs of 312 manufacturers
A study of 42 farm publications ...
A rate and circulation study of 404 class, trade and technical publications
Selling to syndicates
Newspaper unit rate "norm" charts
Newspaper circulation and rate trends, 1946-1960
A. N. A. member practices and views on advertising agency compensation
Television circulation and rate trends, 1962-1967
Bulletin[s]
The Positive case for marketing children's products to children, United States of America, before Federal Trade Commission, November 24, 1978
A rate and circulation study of 229 class, trade and technical publications
Local-national rate differentials
The invisible audience
New dimensions for advertising
A rate and circulation study of 348 class, trade, and technical publications
Prevailing cooperative advertising practices
An analysis of the circulation of True story magazine