R
Raj Sethuraman
5 works on record
Works
Competition Between National Brands and Store Brands
Competition Between National Brands and Store Brands
2013
National brand and store brand price competition
National brand and store brand price competition
1995
The effect of marketplace factors on private label penetration in grocery products
The effect of marketplace factors on private label penetration in grocery products
1992
Why do consumers pay more for national brands than for store brands?
Why do consumers pay more for national brands than for store brands?
What makes consumers pay more for national brands than for store brands
What makes consumers pay more for national brands than for store brands