P
Paul Farris
16 works on record
Works
Marketing metrics
Key marketing metrics
The profit impact of marketing strategy project
Canada Bear
Canada Bear
Determinants of advertising intensity
Determinants of advertising intensity
Cutting Edge Marketing Analytics
Cutting Edge Marketing Analytics
Accounting for the market share-ROI relationship
Accounting for the market share-ROI relationship
Retail power
Retail power
Advertising & promotion management
Advertising & promotion management
Relationships between changes in industrial advertising and promotion expenditures and changes in market share
Relationships between changes in industrial advertising and promotion expenditures and changes in market share
Market structure research
Market structure research
An investigation into the impact of advertising on the price of consumer products
An investigation into the impact of advertising on the price of consumer products
Advertising intensity in consumer goods businesses
Advertising intensity in consumer goods businesses
The relationship between distribution and market share
The relationship between distribution and market share
Using a nonlinear response function in estimating advertising's carry-over effects
Using a nonlinear response function in estimating advertising's carry-over effects
Determinants of variations in the advertising-to-sales ratio
Determinants of variations in the advertising-to-sales ratio